2021-2022 Catalog

MKT-H525 Honors Professional Marketing Consulting

This course provides qualified students with a unique opportunity to work either individually or with other qualified students, on a marketing consulting project for a professional client. Projects could include, but are not limited to the development of strategic marketing plans and marketing research projects. Students will create and deliver a professional report and presentation to the client upon completion of the semester project.

Credits

3

Prerequisite

MKT-220 and at least a 3.2 GPA

Core Curriculum

  • Honors