2021-2022 Catalog

MKT-314 Professional Services Selling

In professional services industries such as management consulting, financial services, and healthcare, professional selling plays a key role in relationship-building and consultative problem-solving. Using experiential learning through role-plays, case study analysis, and other interactive methods, students gain knowledge and skills about the selling process (and related elements) in the context of service dominant business and non-profit organizations.

Credits

3

Prerequisite

Take MKT-210 or MKT-H210