MGES-802 Corporate Entrepreneurship
Corporate entrepreneurship refers to alternative, approaches that existing firms use to, innovatively, generate new products, new services, new, businesses and new business models. This course, emphasizes the cultivation of each student's, ability to evaluate innovations and business, models for development in a corporate setting. It, emphasizes various kinds of internal corporate, ventures and multiple "external" collaborative, approaches that include corporate venture capital, investments, licensing and different types of, alliances and formal joint ventures. Special, emphasis will be placed on skills needed to, promote and manage corporate entrepreneurship, including opportunity recognition, selling an, idea, turning ideas into action, developing, metrics for venture success and strategies for, aligning corporate entrepreneurial projects with, company strategies and growth opportunities and, managing the conflicts that may arise between, existing businesses and corporate entrepreneurial, ventures. Students will also learn to identify, the, elements of an organization's culture, structure, and reward and control systems that either, inhibit, or support the corporate entrepreneurship, and, analyze how corporate entrepreneurial activities, relate to a company's ability to drive innovation, throughout the organization.