ADPR-705 Professional Writing
Examines the techniques of effective writing for communications professionals, from how to focus, research and organize writing in the workplace to how to write persuasively for clients and target publics. A strong emphasis will be placed on storytelling as a tool to engage, educate and move audiences. Writing on a variety of platforms, from social media and websites to internal newsletters and traditional media, will be explored. Written products examined will include histories, reports, feature stories, speeches, social media posts and biographies.