2021-2022 Catalog

ADPR-422 Technology Trends in Advertising and Public Relations

Many technological developments have a significant impact on advertising and public relations. Artificial Intelligence, Big Data, Cybersecurity, Geo-Fencing, Automation tools, Mobile 5G, and Augmented Reality and other technologies are examined for their effect on these fields.

Credits

4

Prerequisite

Take ADPR-2277 or ADPR-257, or faculty consent.