ADPR-422 Technology Trends in Advertising and Public Relations
Many technological developments have a significant impact on advertising and public relations. Artificial Intelligence, Big Data, Cybersecurity, Geo-Fencing, Automation tools, Mobile 5G, and Augmented Reality and other technologies are examined for their effect on these fields.
Prerequisite
Take ADPR-2277 or
ADPR-257, or faculty consent.