ADPR-360 Lifestyles PR: Entertainment
This course introduces students to the entertainment industry and explore strategies for creating, executing and evaluating public relations campaigns for entertainment products. The course explores techniques and strategies employed in all areas of entertainment publicity, including television, film, music, and theater. Topics covered include the development of a publicity campaign; reputation management; digital media; social media; working relationships with the media; and writing effective press releases and other promotional content.
Prerequisite
ADPR-2277 and ADPR-3377 and Senior Standing.