Master of Arts in Communication with a Concentration in Integrated Marketing

Curriculum

Degree Requirements: 12 courses, 36 credits

Core Requirement (1 course, 3 credits)

Choose one of the following:

ADPR-701	Applied Communication Research	3
ADPR-702	Marketing Communication Research	3

Concentration Requirements (6 courses, 18 credits)

ADPR-770	Seminar in Advertising	3
ADPR-772	Social Media	3
ADPR-777	Public Relations	3
ADPR-779	Integrated Marketing Communication	3
MBA-660	Marketing: the Challenge of Managing Value	3

Choose one of the following:

MKIB-812	Global Branding and Communication Strategies	3
MKT-814	Strategic Marketing	3

Concentration Electives (4 courses, 12 credits)

Choose four of the following:

ADPR-700	Introduction to Communication	3
ADPR-727	Brands & Social Responsibility	3
ADPR-771	Web Design	3
ADPR-775	Crisis Campaign Management	3
ADPR-903	Graduate Internship	1
MKIB-817	International Marketing	3
MKT-810	Marketing Research for Managers	3

Elective (1 course, 3 credits)

Choose one Advertising, Public Relations, & Social Media graduate course.

Learning Goals and Objectives

Learning goals and objectives reflect the educational outcomes achieved by students through the completion of this program.

Learning Goals	Learning Objectives
Students will...	Students will be able to...
Be prepared for advanced professional careers in Public Relations, Advertising and Integrated Marketing Communication, as well as for advanced graduate study	- Develop an understanding of the theory and research that forms the basis of Public Relations, Advertising, and Integrated Marketing Communication - Develop an understanding of the theory and practice of advanced messaging strategies and tactics and their impacts on the audience - Examine the interactions among Marketing Communication and broader social, political, and cultural contexts - Develop the specific skills of marketing communication

Accelerated Bachelor's/Master's Degree in Communication

Degree Requirements

1. Students admitted to this dual degree program must meet all the requirements of an undergraduate major offered by the department of Advertising, Public Relations, & Social Media or the department of Communication, Journalism, & Media.
2. Students must also meet all requirements for the Master’s degree in Communication.
3. Students will take two Communication graduate courses during their senior year; one during the fall semester and one during the spring semester. The two graduate courses taken during the senior year will count toward BOTH the undergraduate and graduate degree requirements. Credit hours will be awarded based on the graduate course description.
4. The graduate courses taken during the senior year will be determined by the Communication graduate program director.
5. Students are subject to the usual standards for academic standing, i.e., undergraduate standards for undergraduate courses and graduate standards for graduate courses.

Upon successful completion of all of the degree requirements, a student will receive a dual Bachelor’s and Master’s degree. The exact degree will be awarded based on the specific undergraduate program the student completes. A student may permanently exit the dual degree program and opt to graduate with a Bachelor’s degree if all the requirements for a Bachelor’s degree have been met. In this case, the graduate courses taken in the senior year will be counted as 4-credit courses applied toward the undergraduate degree requirements.