Product Innovation and Brand Marketing Minor

Requirements

Production Innovation and Brand Marketing Minor for Sawyer Business School Learners (Minimum 9 credits)

Complete a minimum of (9) credits from the following:

MKT-301	Personal Branding & Professional Relationship thru LinkedIn	1
MKT-313	Professional Selling	3
MKT-314	Professional Services Selling	3
MKT-315	Integrated Marketing Communication	3
MKT-360	Event Marketing Practicum	3
MKT-418	Beyond the Click:Topics in Consumer Privacy and Well Being	3
MKT-422	Sales Management	3
MKT-423	Global Retail Strategy	3
MKT-436	Marketing for Nonprofit Organizations: Insights and Innovation	3
MKT-440	New Product Development	3
MKT-442	Brand Marketing	3
MKT-444	Social Media Marketing	3
MKT-H444	Honors Social Media Marketing	3

Production Innovation and Brand Marketing Minor for College of Arts and Sciences Learners (Minimum 18 credits)

Required Courses for College of Arts and Sciences Learners

SBS-101	Business Foundations: Navigating the Fast-Paced Business Landscape	3
SBS-H101	Honors Business Foundations: Navigating the Fast-Paced Business Landscape	3
SBS-104	Innovative Teaming	3
SBS-H104	Honors Innovative Teaming	3
MKT-210	Principles of Marketing	3
MKT-H210	Honors- Principles of Marketing	3

MKT-H210 may substitute for MKT-210

Complete a minimum of nine (9) credits from the following:

MKT-301	Personal Branding & Professional Relationship thru LinkedIn	1
MKT-313	Professional Selling	3
MKT-314	Professional Services Selling	3
MKT-315	Integrated Marketing Communication	3
MKT-360	Event Marketing Practicum	3
MKT-418	Beyond the Click:Topics in Consumer Privacy and Well Being	3
MKT-422	Sales Management	3
MKT-423	Global Retail Strategy	3
MKT-436	Marketing for Nonprofit Organizations: Insights and Innovation	3
MKT-440	New Product Development	3
MKT-442	Brand Marketing	3
MKT-444	Social Media Marketing	3
MKT-H444	Honors Social Media Marketing	3