2023-2024 Catalog

MKT-850 Customer Centricity and Creativity in Marketing

In today's challenging business environment, customer centricity is not a new trend but a vital component of any organization that wants to be successful. It is a catalyst for growth and a competitive differentiator. The aim of this course is to establish what it means for an organization to have a culture of customer centricity and how it affects marketing's role and responsibilities. As future marketers, students will practice a customer-centric mindset that gets its direction from data and manifests its impact through creativity. As such, the role of marketing as an amalgam of art and science will be substantiated.




MBA-660, MBA-661, or MKT-815 must be taken prior to or at the same time as this course.