Degree Requirements - 126 credits
Students can earn a Bachelor of Arts degree or a Bachelor of Science degree with this major
Advertising Major Requirements: 12 courses, 48 credits
Students in the Honors Program have the option of completing the Honors version of a course.
Choose one of the following for 4 credits:
| ADPR-503 | Experiential Learning in Communication | 1-13 |
| - | Choose one additional 4-credit ADPR elective | 4 |
Note: A list of Advertising, Public Relations & Social Media courses can be found in the Courses section of the Academic Catalog.
Residency Requirement Policy: In the College of Arts and Sciences, a two-course (8 credit) residency requirement must be satisfied for completion of a minor and a four-course (16 credit) residency requirement must be satisfied for the completion of a major.
About the Advertising Major
Learn more about the experiences and opportunities available within this major.
View the Program Page
Advertising Major Learning Goals and Objectives
Learning goals and objectives reflect the educational outcomes achieved by students through the completion of this program. These transferable skills prepare Suffolk students for success in the workplace, in graduate school, and in their local and global communities.
| Learning Goals |
Learning Objectives |
| Students will... |
Students will be able to... |
Be prepared for careers in advertising, marketing communication, and related fields, as well as for graduate study
|
- Identify and use key terms and concepts in advertising
- Develop an understanding of the process and practice of advertising
- Investigate the impact of target markets and market segmentation on advertising
- Analyze the social, economic and cultural impact of advertising
- Develop a media plan for an advertising campaign
- Create, develop, research, present and justify an advertising campaign
- Develop advertising messages that are persuasive and ethical
- Use social media as part of an advertising campaign
- Construct and deliver a presentation |
About the Advertising Major
Learn more about the experiences and opportunities available within this major.
View the Program Page
Honors in the Major
To become a candidate for honors in the major, a student must:
- Have an overall GPA of 3.3
- Have a major GPA of 3.6
- Receive an invitation to apply from the department/major
- Attend an information meeting in the Spring semester
- Submit a one-page proposal (with citations) explaining their prospective area of study AND the name of an ADPR faculty member to serve as a reference regarding the student’s ability to do Honors work.
To complete requirements for honors in the major, a candidate must:
- Graduate with an overall GPA of 3.3 or higher
- Graduate with a major GPA of 3.6 or higher
- Pass CAS H322, the Honors Interdisciplinary Real Worlds Problem course in the junior year
- Complete ADPR 506 Honors Seminar in the senior year with a B+ or better.
- Present their ADPR 506 work at the Honors Symposium.
About the Advertising Major
Learn more about the experiences and opportunities available within this major.
View the Program Page
Accelerated Bachelor's/Master's in Communication
Degree Requirements
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Students admitted to this dual degree program must meet all the requirements of an undergraduate major offered by the department of Advertising, Public Relations, & Social Media or the department of Communication, Journalism, & Media.
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Students must also meet all requirements for the Master’s degree in Communication.
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Students will take two Communication graduate courses during their senior year; one during the fall semester and one during the spring semester. The two graduate courses taken during the senior year will count toward BOTH the undergraduate and graduate degree requirements. Credit hours will be awarded based on the graduate course description.
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The graduate courses taken during the senior year will be determined by the Communication graduate program director.
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Students are subject to the usual standards for academic standing, i.e., undergraduate standards for undergraduate courses and graduate standards for graduate courses.
Upon successful completion of all of the degree requirements, a student will receive a dual Bachelor’s and Master’s degree. The exact degree will be awarded based on the specific undergraduate program the student completes. A student may permanently exit the dual degree program and opt to graduate with a Bachelor’s degree if all the requirements for a Bachelor’s degree have been met. In this case, the graduate courses taken in the senior year will be counted as 4-credit courses applied toward the undergraduate degree requirements.
About the Accelerated Degree
Learn more about the experiences and opportunities available within this accelerated bachelor's/master's degree.
View the Program Page