2021-2022 Catalog

Product Innovation and Brand Marketing Minor

Requirements

Production Innovation and Brand Marketing Minor (3 courses, 9 credits)

Note: College of Arts and Sciences students must complete the prerequisites of SBS-101 and MKT-210 prior to completing the requirements below.

Select three (3) from the following:

MKT-315Integrated Marketing Communication

3

MKT-423Global Retail Strategy

3

MKT-436Marketing for Nonprofit Organizations: Insights and Innovation

3

MKT-440New Product Development

3

MKT-442Brand Marketing

3

MKT-444Social Media Marketing

3

MKT-446Disruptive Technologies in Marketing

3

MKT-472Global Bio-Tech Business & Marketing

3