MBA-661 Marketing in a Changing World
This course will explore and understand how to conceptualize, design, and implement the best combination of marketing activities to carry out a firms strategy in its target markets. Specifically, this course aims to advance students (i) understanding of how firms can benefit by creating and delivering value to their customers, stakeholders, and society at large, and (ii) skills and competencies in applying the concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution and logistics, and promotion. Students will comprehend how micro (e.g., consumers) and macro (e.g., environmental) factors affect firms marketing decisions at large. The course will use lectures, case studies, presentations, and write-ups to achieve its objectives.
Prerequisite
Student has satisfied all of the following Student has satisfied all of the following Academic Unit (Computed) in the selection list Accounting, Accounting and Business Law, Business Administration, Business Administration Executive, Business Analytics, Business Law and Ethics, Entrepreneurship, Finance, Health Administration, Information System, Information Systems and Operations Management, INTO Sawyer Business School, Management and Entrepreneurship, Management Studies, Marketing, Moakley Center for Public Management, Public Administration, Public Administration and Health Administration, Sawyer Business School, Strategy and International Business Or Programs of Study any in the selection list Business Economics Major BSBA Or Student has satisfied all of the following Students who specified one or more of these Programs of Study or Program Foci Master of Arts in Communication Integrated Marketing MAC, Pathway 1 Communication MA, Pathway 2 Communication MA