2021-2022 Catalog

Master of Science in Business Analytics and Master of Science in Marketing

STEM Designation

The MSBA/MSM is a dual degree program with a STEM (Science, Technology, Engineering, and Mathematics) designation. Due to the demand of graduates with expertise in STEM fields, the Department of Homeland Security permits international students graduating from STEM programs to apply for a 24 month extension of their initial year of Optional Practical Training (OPT). For more detailed information, please visit the ISSO website.

Curriculum

16 Courses

46 Credits

 

Program Length:

Full-time in as few as 16 months

Part-time in as few as 28 months

Required Introductory Course (1 credit)

Must be taken on campus in first semester of program.

SBS-700Unlocking Your Professional Potential

1

Required Prerequisite Course (3 credits)

May be waived with substitution of approved MSM elective course.

MBA-660Marketing: the Challenge of Managing Value

3

Business Analytics Core Courses (18 credits)

ISOM-631Data Analytics with SAS Base

3

ISOM-801Solving Business Problems Using Advanced Excel

3

ISOM-821Data Management and Modeling

3

ISOM-825Enterprise Data Management

3

ISOM-827Data Warehouse and Business Intelligence

3

ISOM-835Predictive Analytics

3

Marketing Core Courses (15 credits)

MKT-810 may be waived with substitution of approved MKT/MKIB elective course.

MKIB-819Global Perspectives in Consumer Marketing

3

MKT-810Marketing Research for Managers

3

MKT-814Strategic Marketing

3

MKT-860Qualitative Methods and Customer Insights

3

MKT-870R for Marketing Research & Analytics

3

Marketing Internship (3 credits)

May be waived with prior relevant work experience. If waived, must substitute with an approved MSM elective course.

MKT-920Marketing Internship

3

Capstone Courses (6 credits)

Should be taken as late in the program as possible.

MSBA Capstone

ISOM-837From Data Mining to Business Insights

3

MSM Capstone. Choose one of the following:

MKT-898Consulting Project

3

MKT-899Masters Thesis

3

Elective Courses

Elective courses are only taken if a student has courses waived. If waived, MBA-660 and MKT-920 must be substituted with any MSM elective below. If waived, MKT-810 must be substituted with a MKT/MKIB elective below.

Approved Electives by Discipline:

Marketing
MKIB-812Global Branding and Communication Strategies

3

MKIB-816Managing Relationships in the Global Supply Chain

3

MKIB-817International Marketing

3

MKT-818Global Product Innovation

3

MKT-820Sales Management

3

MKT-845Advanced Digital Analytics

3

MKT-846Marketing in the Age of Exponential Technology

3

MKT-854Biotech Industry & Marketing Application

3

MKT-855Digital Marketing Challenges

3

MKT-877Customer Experience: a Neuromarketing Perspective

3

MKT-920Marketing Internship

3

Accounting
ACCT-804Cost and Managerial Accounting

3

Information Systems and Operations Management
ISOM-839Prescriptive Analytics: Modeling & Optimization

3

ISOM-840Security and Privacy

3

ISOM-845Business Intelligence, Data Visualization, and Storytelling

3

ISOM-851Supply Chain Management: Strategy, Operations, and Analytics

3

ISOM-861Project Management: Gaining Competitive Advantage

3

International Business
MBA-740Immerse- Travel Seminar

3

Management and Entrepreneurship
MBA-920MBA Student Business Clinic

3

MGES-842Global Innovation & New Product Development in Virtual Team

3

Organizational Behavior
MGOB-835Managing Difficult People at Work

3

MGOB-855Conflict & Negotiation

3

Strategy
MGSM-833Corporate Innovation

3

Concentrations

Students that waive a combined 3 courses under the Marketing Internship, Required Prerequisite, or Marketing Core courses may be able to use substituted courses towards a concentration in Global Marketing, Product Management, or Market Research and Customer Insights. Students may declare a concentration with three (3) electives from the same functional area. The schedule of when courses within a concentration are offered varies by semester.

Students who declare a concentration must submit an SBS Graduate Program Concentration Request Form. Students are encouraged to meet with their advisor before they declare a concentration.

The concentration appears on the transcript, not the diploma.

Global Marketing Concentration

Learn how to assess foreign market attractiveness, formulate marketing plans for global market entry and expansion, and devise marketing strategies in multiple areas of the world. Experience global marketing first-hand through an international travel course to cap off your MSM program.

Choose three (3) from the following:

MGES-842Global Innovation & New Product Development in Virtual Team

3

MKIB-812Global Branding and Communication Strategies

3

MKIB-817International Marketing

3

MKT-818Global Product Innovation

3

MKT-845Advanced Digital Analytics

3

MKT-846Marketing in the Age of Exponential Technology

3

MKT-854Biotech Industry & Marketing Application

3

MKT-920Marketing Internship

3

ISOM-840Security and Privacy

3

MGOB-835Managing Difficult People at Work

3

Market Research and Customer Insights Concentration

Demand for market research and analytic skills is high in most industries today. You will develop knowledge and skills to design and implement qualitative and/or quantitative research studies, analyze data, and extract insights to inform high-quality strategic marketing decision-making.

Choose three (3) from the following:

ISOM-839Prescriptive Analytics: Modeling & Optimization

3

ISOM-840Security and Privacy

3

ISOM-845Business Intelligence, Data Visualization, and Storytelling

3

ISOM-851Supply Chain Management: Strategy, Operations, and Analytics

3

ISOM-861Project Management: Gaining Competitive Advantage

3

MGOB-835Managing Difficult People at Work

3

MKT-818Global Product Innovation

3

MKT-820Sales Management

3

MKT-845Advanced Digital Analytics

3

MKT-846Marketing in the Age of Exponential Technology

3

MKT-855Digital Marketing Challenges

3

MKT-877Customer Experience: a Neuromarketing Perspective

3

Product Management Concentration

Gain broad understanding about marketing management in terms of product/service development and delivery, brand strategy, pricing decisions, sales forecasting, and innovative ways in which to communicate and engage with customers.

Choose three (3) from the following:

ACCT-804Cost and Managerial Accounting

3

ISOM-840Security and Privacy

3

MGES-842Global Innovation & New Product Development in Virtual Team

3

MGOB-835Managing Difficult People at Work

3

MGOB-855Conflict & Negotiation

3

MGSM-833Corporate Innovation

3

MKIB-812Global Branding and Communication Strategies

3

MKT-818Global Product Innovation

3

MKT-820Sales Management

3

MKT-845Advanced Digital Analytics

3

MKT-846Marketing in the Age of Exponential Technology

3

MKT-854Biotech Industry & Marketing Application

3

MKT-855Digital Marketing Challenges

3

Course Substitution Policy

To substitute an approved elective for an ISOM course, a student must successfully complete equivalent academic coursework at the graduate level in the seven (7) years prior to MSBA/MSM matriculation, with a grade of "B" or better, and provide official transcripts (with English translations, if applicable).

To substitute an approved MSM elective for MBA-660 and MKT-920, or approved MKT/MKIB elective for MKT-810, a student must successfully complete equivalent academic coursework at the undergraduate/graduate level in the seven (7) years prior to the MSBA/MSM matriculation, with a grade of "B" or better, and students must provide official transcripts (with English translation, if applicable).

All substitutions are evaluated upon a student's acceptance into the MSBA/MSM program.

All MSBA/MSM students must complete a minimum of 46 graduate credits (15 courses and SBS-700) in the Sawyer Business School.

Transfer Policy

Any candidate seeking transfer credits taken at the graduate level from an AACSB-accredited graduate program in business will be reviewed on a case-by-case basis. These credits may be considered for transfer if the credits do not apply to a previously completed degree and must be substituted with an approved elective.

Transfer credits must have an earned grade of "B" or better and be taken within seven (7) years prior to entering the Suffolk MSBA/MSM program.

Students Who Leave Boston Before Their Degree is Complete

Occasionally, Suffolk MSBA/MSM students must leave the Boston area having not yet completed their degree. The Business School has several options available to ensure completion of the Suffolk MSBA/MSM. You may be able to transfer in six (6) credits of elective courses from an AACSB-accredited program close to your new place of residence. Courses must be pre-approved by Suffolk’s Assistant Dean of Graduate Programs and have a grade of “B” or better.

Students who leave the area may also be able to complete the MSBA (all or a portion) of their Suffolk MSBA/MSM on a part-time basis online. The MSM degree is not available online.