2021-2022 Catalog

Advertising, BA, BS

Degree Requirements - 126 credits

Students can earn a Bachelor of Arts degree or a Bachelor of Science degree with this major

Advertising Major Requirements: 13 courses, 49 credits

ADPR-101Introduction to Advertising, Public Relations, and Social Media

4

ADPR-102Professional Development

1

ADPR-103Presentations Skills

4

ADPR-257Advertising

4

ADPR-289Social Media

4

ADPR-297Web Design

4

ADPR-325Persuasion

4

ADPR-3376Public Relations II: Research

4

ADPR-347Media Planning

4

ADPR-359Advertising Copy

4

ADPR-383Online Advertising

4

ADPR-437Ad Campaigns

4

Choose one of the following for 4 credits:

ADPR-503Experiential Learning in Communication

1-13

-Choose one additional 4-credit ADPR elective

4

Residency Requirement Policy: In the College of Arts and Sciences, a two-course (8 credit) residency requirement must be satisfied for completion of a minor and a four-course (16 credit) residency requirement must be satisfied for the completion of a major.

About the Advertising Major

Learn more about the experiences and opportunities available within this major.

View the Program Page

Advertising Major Learning Goals and Objectives

Learning goals and objectives reflect the educational outcomes achieved by students through the completion of this program. These transferable skills prepare Suffolk students for success in the workplace, in graduate school, and in their local and global communities.

Learning Goals Learning Objectives
Students will... Students will be able to...
Be prepared for careers in advertising, marketing communication, and related fields, as well as for graduate study
- Identify and use key terms and concepts in advertising
- Develop an understanding of the process and practice of advertising
- Investigate the impact of target markets and market segmentation on advertising
- Analyze the social, economic and cultural impact of advertising
- Develop a media plan for an advertising campaign
- Create, develop, research, present and justify an advertising campaign
- Develop advertising messages that are persuasive and ethical
- Use social media as part of an advertising campaign
- Construct and deliver a presentation

About the Advertising Major

Learn more about the experiences and opportunities available within this major.

View the Program Page

Honors

To complete requirements for honors in the major, a candidate must:

  1. Graduate with a major GPA of 3.5 or higher

  2. Graduate with an overall GPA of 3.3 or higher

  3. Complete ADPR-H457 or ADPR-H506 with a minimum grade of B+

  4. Pass an oral presentation of their work

  5. CAS Honors Program students only: Present work from the senior honors experience at the Honors Symposium or Pecha Kucha event

To become a candidate for honors in the major, a student must:

  1. Have a major GPA of 3.5 or higher

  2. Have an overall GPA of 3.3 or higher

  3. Have completed a minimum of 7 ADPR courses

  4. Receive an invitation to take ADPR-H457 or ADPR-H506 from the honors coordinator before advising

About the Advertising Major

Learn more about the experiences and opportunities available within this major.

View the Program Page

Accelerated Bachelor's/Master's in Communication

Degree Requirements

  1. Students admitted to this dual degree program must meet all the requirements of an undergraduate major offered by the department of Advertising, Public Relations, & Social Media or the department of Communication, Journalism, & Media.

  2. Students must also meet all requirements for the Master’s degree in Communication.

  3. Students will take two Communication graduate courses during their senior year; one during the fall semester and one during the spring semester. The two graduate courses taken during the senior year will count toward BOTH the undergraduate and graduate degree requirements. Credit hours will be awarded based on the graduate course description.

  4. The graduate courses taken during the senior year will be determined by the Communication graduate program director.

  5. Students are subject to the usual standards for academic standing, i.e., undergraduate standards for undergraduate courses and graduate standards for graduate courses.

Upon successful completion of all of the degree requirements, a student will receive a dual Bachelor’s and Master’s degree. The exact degree will be awarded based on the specific undergraduate program the student completes. A student may permanently exit the dual degree program and opt to graduate with a Bachelor’s degree if all the requirements for a Bachelor’s degree have been met. In this case, the graduate courses taken in the senior year will be counted as 4-credit courses applied toward the undergraduate degree requirements.

About the Accelerated Degree

Learn more about the experiences and opportunities available within this accelerated bachelor's/master's degree.

View the Program Page